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Watch The 2017 Super Bowl Commercials including Melissa McCarthy, AirBnB, 84 Lumber

Kia won this year’s USA Today Super Bowl Ad Meter for its Super Bowl spot featuring Melissa McCarthy that promoted the new Kia Niro. Other top ads came from brands like Budweiser, Bud Light and Busch beers, Skittles, Squarespace, Bai and Audi. Some of this year’s commercials took a social slant, such as 84 Lumber’s “The Journey Begins” ad.