Taylor Swift Pokes Fun At Herself In “Look What You Made Me Do” Music Video

Taylor Swift released the music video for her latest single “Look What You Made Me Do” Sunday night on the MTV Music Video Awards. The video was also made available on her YouTube channel.

“Look What You Made Me Do” is the first single from Swift’s upcoming Reputation album, which is scheduled to be released on November 10, 2017.

Swift got the music world buzzing recently when she mysteriously  deleted the content on her social media accounts. Cryptic messages followed before the release on the single last week. The single’s release was accompanied by the release of a lyric video for the track.

Swift’s previous album, 2014’s 1989, was the singer’s announcement to the music world that she was breaking out of the country genre.  As Swift announces in “Look What You Made Me Do,” this new album is her declaration to the music world that the old Taylor Swift is dead.

As with Swift’s recent videos, this latest entry is over the top. The video features a cemetery, a bedazzled cat sweatshirt, dominatrix outfits and multiple Taylor Swifts.

Swift pokes fun at herself through the various stages of her career in the video. There’s Marching Band Taylor Swift, Sleepovers and Braces Taylor Swift and Glittery Dress Taylor Swift.

Reputation Taylor Swift proclaims their death from a pile of Taylors.

Watch the music video for Taylor Swift’s latest single “Look What You Made Me Do” below.

 

Swift Draws Criticism From Beyonce Fans

The “Look What You Made Me Do” lyric video was viewed more than 19 million times on the day it was released, a record. Aside from sales of the single itself, the release increased sales of the rest of Swift’s music library by 98 percent.

The release of the teaser trailer for this latest music video brought criticism of Swift online by Beyonce fans, who claimed that Taylor was trying to copy the singer’s Lemonade video performance.

Deal With Ticketmaster For Reputation Tour Draws Criticism

Swift has also drawn criticism in regards to her upcoming tour in support of Reputation. Announced as a way to allow fans to buy the best concert tickets instead of scalpers and brokers, Swift worked with Ticketmaster to develop a system that will be reward fans for things such as watching the singer’s video, visiting her website and — most importantly — buying merchandise.

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