Above The Clutter Looks At The Marketing of the St. Louis Cardinals

2701 days ago.

Pete Krainik Talks With Dan Farrell, CMO of the St. Louis Cardinals

Above The Clutter: The Marketing of the St. Louis Cardinals
Above the Clutter visits Busch Stadium to talk about the marketing of the St. Louis Cardinals.

Have you ever wondered about the marketing of the St. Louis Cardinals? On the most recent episode of Above the Clutter, host Pete Krainik visits Busch Stadium and talks with Dan Farrell, the Chief Marketing Officer of the St. Louis Cardinals.

The pair talk about ticket sales, building the St. Louis Cardinals’ brand through non-MLB events and more.


Above the Clutter is produced by NBTV Studios in associaton the Bungalow Media + Entertainment for Ad Age. It’s presented by IBM Commerce. Previous episodes of the web-only show have focused on Steinway & Sons, The Grammys and The Home Depot.

Ad Age describes Above the Clutter as a cross between Anthony Bourdain: No Reservations and Undercover Boss in that it is a no-nonsense look at the marketing industry. The show is backed by IBM Commerce and the THINK Leaders community, where you’re encouraged to #ThinkCMO.

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