Above The Clutter Looks At The Marketing of the St. Louis Cardinals

Ryan
1204 days ago.

Pete Krainik Talks With Dan Farrell, CMO of the St. Louis Cardinals

Above The Clutter: The Marketing of the St. Louis Cardinals
Above the Clutter visits Busch Stadium to talk about the marketing of the St. Louis Cardinals.

Have you ever wondered about the marketing of the St. Louis Cardinals? On the most recent episode of Above the Clutter, host Pete Krainik visits Busch Stadium and talks with Dan Farrell, the Chief Marketing Officer of the St. Louis Cardinals.

The pair talk about ticket sales, building the St. Louis Cardinals’ brand through non-MLB events and more.

 

Above the Clutter is produced by NBTV Studios in associaton the Bungalow Media + Entertainment for Ad Age. It’s presented by IBM Commerce. Previous episodes of the web-only show have focused on Steinway & Sons, The Grammys and The Home Depot.

Ad Age describes Above the Clutter as a cross between Anthony Bourdain: No Reservations and Undercover Boss in that it is a no-nonsense look at the marketing industry. The show is backed by IBM Commerce and the THINK Leaders community, where you’re encouraged to #ThinkCMO.

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Ryan

Ryan is a weird dude. He doesn't cook, yet owns a plethora of kitchen gadgets. He rationalized buying a SodaStream while unemployed. He counts Step Up 2: The Streets as one of his favorite movies along with Footloose, Rent, Grease and Paul Blart: Mall Cop. He loves Mizzou but only wants them in the SEC so he can tailgate in Nashville. He owns a ShakeWeight and AbLounger, but still loves him some John Donut and Billie's Fine Foods. You can get more of Ryan at iLoveSoulard.com or just check the stool on the far end of the bar at iTap in Soulard.

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