The St. Louis Post-Dispatch has more on the making of the video and the fundraising efforts by employees this week for The BackStoppers. If you’re in downtown St. Louis already, or heading down tonight for the St. Louis Cardinals game, be on the lookout for the folks raising money around Ballpark Village and Busch Stadium. ABInBev will be making a $25,000 donation to The Backstoppers during a presentation tonight at the Cardinals game. AT&T and T-Mobile customers can also text BudDD to 80888 and donate $10.
The Backstoppers supports the families of those police officers, firefighters, paramedics and EMTs lost in the line of duty.
In Canada, Labatt employees are also out in support of Global Be(er) Responsible Day.
While drinking responsibly is a very serious issue that affects the lives of far too many, there is one slightly funny aspect of this campaign. ABInBev has decided to go for an official Guinness World Record for “Most Pledges Received for a Campaign”. The company is “asking bartenders, waiters and store clerks around the world to participate in responsible serving training, with a goal of training 1 million servers globally by the end of 2014”. A noble goal for sure, the Guinness World Record angle seems a tad ridiculous. If you want to make your pledge, the company has set up a special website.