You read that right, the USPS will be teaming up with Wahconah Group Inc and will be launching a clothing line under the label “Rain Heat & Snow.”
Here’s a snip from the official press release and you can read the whole thing on their website:
“The Postal Service’s unofficial motto, “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds,” serves as a backdrop for a licensing agreement the organization has signed with Cleveland-based fashion apparel company Wahconah Group, Inc. The agreement leverages Postal Service intellectual property by introducing the Rain Heat & Snow brand of apparel and accessory products. They’re starting with a men’s line in 2014 then hopefully moving on to a women’s line. “This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
What will they call the fashion show? Maybe “Going Postal”…maybe not.
Here are some pics of the current postal service “fashion line.”
So tell me…Hot or Not?
Brought to you by Mills Properties
Featured photo courtesy of blaze.com